Brand vs Nonbranded Furniture Brand name v.s nonbranded furniture~True Stories
 
 Posted By: Donald Timpanaro
 Posted On: Feb 25 2010 8:36PM
This blog compares brand name furniture to non branded furniture and begs to answer the question which is better for your budget and tastes. 

1)Brand name furniture is for those who want  an easy process, quality, perfect quality control, willing to pay any price for piece of mind and does not like risk. They also have an image to withold.
2)Non brand name furniture may fancy the opposite person.  Those who are willing to do some research, pay close attention to price points and quality, want piece of mind but feel that shouldn't  cost more. Risk is ok for these folks, because in there opinion risk is usually followed by reward. 

Again, we may over simplify this, but the point is a valid one no matter how complete it is.

I have seen hundreds of folks dabble in this question in there unconscious while viewing our products and sometimes the first type of person in the above description will want the best of both worlds and leave disappointed.  They love the idea of cheap price points but they can't live with the realities with saving money.
On many occasions, folks come to our warehouse and find they can't shop in a warehouse.  They get nervy and frustrated because they can't visualize there furniture and make a purchasing decision without visual aids like crystal chandeliers, hardwood floors, raised panels and designer wallpapers. 

One true story;
One day I had a client come into our store who was a designer by trade. She came to me by word of mouth.  She wore a giant stone ring and carried a fur coat on her shoulders and held a flattering pocket book.  That’s about all I remember about this customer because it was a short visit.  She couldn't get comfortable in a warehouse situation. The homeowner which was my word of mouth customer and who was already happy with our product line fit the non brand name furniture profile, but she picked the wrong personal shopper who better fit the brand name profile. The homeowner came back on her own to finish designing her own space.
This blog will show you many more true stories.

Other times, customers will be all-in and ready on this idea of saving money but they will inspect the furniture endlessly until they find something wrong.  Then, they don't like the quality control and leave undone.  Some folks just can't believe it true. 
The below chart might be over simplified, but it accurately reflects my personal opinion about brand name furniture and non brand furniture.  Our product  is a hybrid of these two categories


We are the hybrid.
Brand Name (New) Non Brand Name (New)
Pros Cons Pros Cons
Resale value Price
Price Less Presitge
Perfection quarantee
Extensive matching pieces
Nothing is perfect
Finding Coordinating pieces a challenge


When you read these "True Stories" featured in our blog, you may want to ask yourself, "Which profile do I fit? " 
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